One of the world’s largest creative gaming communities meets the world’s best best-for-you ice cream
LOS ANGELES, September 15, 2022 /PRNewswire/ — N!CK’S, a Swedish brand of healthier snacks and treats, is thrilled to announce the launch of a limited-edition collection of light ice creams in collaboration with video game platform Minecraft. The collection marries the innovation of two Swedish brands, fusing N!CK’s patented food science technology and flavor expertise with iconic Minecraft gameplay elements to create delicious treats that are a healthier alternative to rich ice cream. high in fat and high in calories on the market.
The two companies have been brought together by their shared heritage, as well as a mutual desire to bring healthier snacks and desserts to and beyond the gaming community. Each of the delicious keto-friendly flavors in this collection contains unique in-game elements, including:
- Emerald Minta (4g net carbs; 270 calories per pint): Creamy mint ice cream sprinkled with tasty slivers of peppermint.
- Cake Blocka (5g net carbs; 270 calories per pint): Creamy birthday cake ice cream is swirled with luscious strawberries and sprinkled with sprinkles!
- Peanöt Choklad Glowdust (5g net carbs; 370 calories per pint): Rich chocolate ice cream with little goldmines of peanut butter cups.
- Enchanted Apple Pie (5g net carbs; 280 calories per pint): Sweet apple pie ice cream and a magic swirl of graham cracker crumble
Much like Minecraft players, N!CK is no stranger to imagining and creating a better world. The brand has always been focused on industry leadership with food science and innovation, to impact society by improving health. When N!CK founder Niclas “Nick” Luthman’s mother was diagnosed with diabetes, she wanted to continue eating the foods and snacks she loved. Enter: creative mode. Nick, a mechanical engineer by trade, set out to build and create better-for-you solutions for all of society, including himself and his mother. Nick’s hard work paid off after thousands of experiments and he continued on the path to delicious treats that didn’t have to compromise flavor for better nutrients.
“Bringing Minecraft to life in our latest N!CK light ice cream flavors and unique packaging was a dream come true for our team. We are beyond excited to partner with Minecraft to share the limited edition collection with their community. and beyond,” said Carlos AltschulCEO of N!CK.
The Ice Cream Collection is the first of its kind to bring the flavors of Minecraft to life in the real world, while boasting the game’s iconic square pixelation design. To that end, each pint is packaged in distinctive square containers, a break featuring N!CK’s traditional round pints, as the physical embodiment of Minecraft’s signature game blocks.
register here https://try.nicks.com/minecraft/ be informed first when the “advance release” is available. The collection will be available for a limited time only on nicks.com for $9.99 per pint.
Founded in Sweden by Carl Backlund and Nicholas Luthman in 2017, NOT!CK’S has expanded to 16 markets, including the US and UK, with its “Better For You” snacks. With a proprietary blend of patent-protected sweeteners and proprietary ingredients, NOT!CK’S offers the high-fat, high-sugar snacking experience with a fraction of the calories and no added sugar. Other milestones for the global food tech innovator of healthy, indulgent snacks and ice cream include becoming the first new snack bar release on Amazon, America’s No. 1 ice cream delivery brand by the pint direct to consumer from July 2021and raise $100 million serial VS financing in October 2021.
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Minecraft is one of the best-selling video games in history with up to 140 million monthly active players across 20 platforms. In his heart, Minecraft is a game about placing blocks and going on an adventure. The Minecraft the franchise continues to reach new players through continuous game updates, new experiences like Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books, and a major upcoming movie.